Mention Richardson to almost anybody and what image pops into their head? Maybe nothing. Some, even residents who love Richardson, might snicker and say the Como Motel or the Continental Inn on US 75. That reaction alone might be reason for me to support efforts to erect a landmark entrance sign at the Richardson border on US 75, the highway that thousands of commuters use to travel through Richardson every day. Don't underestimate the symbolic power and marketing benefits of a striking landmark.
After the jump, what Richardson needs to think about.