The New York Times made an announcement that, years from now, will be seen as the turning point in newspapers' near death experience. The NYT plans to begin charging readers for full access to the newspaper's Web site, beginning in 2011. Back to the future, you say? Didn't the NYT try this before, more than once? Yes, but earlier implementations were fatally flawed by locking out casual readers. The new implementation promises to allow free access to the first few articles for each reader. Heavy users will find access cut off at a certain point unless they become paid subscribers. The doors remain open, so to speak, for window shoppers and samplers, but if you come through the door often enough, you'll be expected to buy something.
After the jump, why this will work.