"Osborne's black bull reigns
On Spanish roads, silent guard,
Cultural icon."
—h/t ChatGPT
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| From 2023 09 10 Cordoba |
Today's photo-of-the-day is of a highway billboard, the Osborne bull, "a black silhouetted image of a bull in semi-profile...As of July 2022 there are 92 of them installed on hilltops and along roadways throughout much of Spain", as tall as 46 ft. Their history is a fascinating example of bureaucracy at work. Created in 1955 for an advertising campaign, the bulls grew on people and became the symbol of the company, and eventually, the nation. When a 1962 roadside beautification law outlawed billboards within 20 meters of the roadway, the bulls were moved back and enlarged. When a 1974 law banned billboards within 50 meters of roadways, the bulls moved again. A 1994 law targeted the bulls yet again, threatening their removal altogether. This time, the Spanish Supreme Court ruled that the bulls could remain, as they had "aesthetic or cultural significance."
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