There's a common philosophy in management that goals should be specific, measurable, attainable, relevant and time-based. There's even an acronym for it:
S.M.A.R.T.
Let's evaluate the
"2015-2017 Goals" set by the Richardson City Council according to the S.M.A.R.T. standard. On second thought, let's not. You know, don't you, that they are going to come up short. And they do. Because the goals are pretty much the same as two years ago, let's just review what I wrote then,
"The 'Wow Factor' of Richardson's Goals", when the city council of that time published its "2013-2015 Goals". Go ahead. Go off and reread it, then come back. I'll be here.