Remember the old days when the supermarket checkout lanes were full of tabloid newspapers with attention-grabbing headlines like "Hillary Clinton Gives Birth to Space Alien Baby"? Anything to get you to put that newspaper into your shopping cart. Well, those days of the news media using sensational headlines to attract eyeballs aren't gone -- if anything, they've expanded from the supermarket to basic cable television to the local news.
Now, on the Internet, there's a new twist in the old headlines game. The new goal is to ensure your story shows up high in Google's search results. As The New York Times explains, search engine optimization (SEO) is the new game. Headlines with puns and double entendres are out. Headlines chock full of trending Google and Twitter search terms are in. Anything to increase the number of clicks that lead to your website. If the story you deliver is relevant to the searcher, that's a plus, but it's not a requirement. Huffington Post is a master of the game, so much so that AOL just paid $315 million to buy Huffington Post to get those clicks.
By the way, Daylight Saving Time (abbreviated DST, EDT, CDT, MDT, PDT; also called Daylight Savings Time with an "s"; or Summer Time in Great Britain, Sommerzeit in Germany, zomertijd in the Netherlands and l'heure d'été in France) begins (or starts) in the United States at 2:00 a.m., March 13, 2011. And it has nothing to do with Mardi Gras, which this year falls on March 8, 2011. ;-)
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